Navigating multi-location real estate isn’t just about securing sites—it’s about optimizing assets, repositioning underperforming locations, and driving sustainable expansion in a competitive market. Our expertise ensures that every real estate move aligns with your brand’s long-term strategy, market trends, and operational needs.
We specialize in:
1. Troubled Asset Repositioning – Revitalizing underperforming locations, restructuring leases, and repositioning retail footprints for profitability and sustainability.
2. Market Strategy for Triple-Net Tenants – Developing comprehensive marketing plans and site selection strategies tailored for multi-unit free standing owned sites to triple-net leases.
3. Freestanding Site Optimization – Guiding multi-location brands in identifying high-impact standalone sites and ensuring each property enhances brand visibility.
4. Emerging & National Brand Rollouts – Managing the entry and expansion of new brands, facilitating site selection, leasing strategy, and market penetration.
This isn’t just about acquiring locations—it’s about engineering a full-scale strategy for multi-location success, whether through growth, restructuring, or repositioning. Let’s connect to discuss how we can tailor this approach to your business needs.
National corporate retail and QSR real estate directors know what their concept needs in a site due to their experience with hundreds to thousands of locations and years of market data. We listen to what they want and need. We never submit sites that are not a match at all (unlike listing agents who submit anything they list). Due to this approach, we’ve received enthusiastic responses to our site presentations and we have hundreds of personal industry connections.
Lucent’s marketing prowess comes from years of engagement across the internet, print, radio, billboards, and TV. We bring 100% new concepts to the market.
Our broker and architect went to the national retail event in Las Vegas to explore emerging retail concepts, industry technology, and to introduce sites to corporate real estate representatives with actively growing brands.
They met with a SIPs Panel representative and were so impressed with the product’s launch speed and tight building envelope that they flew out to the manufacturing facility to learn more.
Lucent Commercial traces its origins to 2005 having worked with the premier area developer Midwest Expansion. Our Managing Broker initially did construction project management for landlord and tenant work in strip centers. However, this role gradually evolved into Vice President of Marketing, where our Broker utilized his marketing background to promote shopping centers across the state, targeting national and regional tenants. In 2005, our Broker ventured out independently to pursue his own projects and visions. Over the years, our Broker has effectively marketed and consulted for area developers and property owners, gaining a reputation as the go-to behind-the-scenes broker, utilizing creativity and marketing strategies to fill spaces and broker private placement transactions with fly-in tenants and buyers. At Lucent, we excel in marketing, utilizing print, billboard, TV, radio, and online platforms to reach our target audience. Our efforts have successfully elevated Wisconsin Commercial Real Estate to a national level.
Lucent brings value to commercial real estate transactions. SIP panels are a great tool and ideal for some circumstances. If you are interested in unbiased information on how and when it makes sense to deploy Structural Insulated Panels, contact us.
If you are looking for something a bit more… concrete, ask us about ICFs or Insulated Concrete Forms. They are leave-in-place concrete forms that, when done right, replace crooked 2×4 studs and other materials and steps, just like any other tool. ICFs are not perfect for every application, but when they are appropriate, ICFs represent an extremely robust tool in a durable shell, nearly impervious to fire, rot, or hurricanes/tornadoes. The building envelope is so well insulated and tight that ICFs can cut heating and cooling expenses in about half.
The monolithic structure serves as a giant heat battery and can replace steel in vertical structures, as well as the labor to fabricate, transport, and install steel. Institutions and hotels are among the best uses for ICFs, but not all ICFs are created equally.
If you have considered using SIPs or ICFs in the past, let us be a resource.
We worked with banks, tenants, and landlords during the financial crisis of 2007. We can stabilize and reposition some troubled or underperforming assets and maximize value before disposition. We can also consult. But we do not offer property management services.
Sustainability just makes sense. If you can offset future energy costs that will likely rise, it makes sense to invest in good planning now. You should.
When we looked at SIPs or ICFs, it became clear that they are not all the same. A few bad systems can tarnish the reputation of solid manufacturers, and proper installation is key. If you have considered using these building technologies but were hesitant to believe whatever the vendor, architect, or contractor said, contact us. We’ve done a lot of homework, so you don’t have to. We might even have building plans, and there are tax credits available
